Advert analysis

Smith’s crisps:

     

Explain: 

Animated potatoes sing about wanting to be Smith’s crisps. 

The audience:

People who buy things for packed lunch, supermarkets, cafés and possibly bars if they sell them. If the Supermarkets/Cafés/bars sell them, it would mean more of a profit as the more people that see the advert will buy the crisps from that seller. I think the use of animation and songs would make it appeal to children as well as adults.

Techniques:

Repetition which would make the name 'Smith's crisps' stick into the head of viewers. The message type is a hidden one: if theses crisps WANT to be smiths crisps you should by them. The advert style is a humorous/surreal type.

Psychological persuasion:

I'm not sure which category this falls into as it doesn't really detail why we need the crisps, it doesn't use emotional exploitation it doesn't provide a promise of improving status and the advert definitely doesn't use sex to allure the audience. Perhaps the use of repetition is psychological enough as it will make your subconscious remember the brand when selecting crisps.

Conclusion:

From this information I can tell that quite a simple and ridiculous will stick in your head and help selling the product. Critically I think this advert sells the product quite well, as it was an original, creative idea which appealed to all ages.

Walkers crisps (looney tunes):

           

Explain:

In this advert people are trying to eat Walkers crisps but the looney tunes collect them for Gary Lineker who is blackmailing Bugs Bunny into getting them. 

The audience:

Particularly children as they are most likely the ones who watch looney tunes. The audience could also apply to parents as they would be buying the crisps for their children and would want to appeal to what they enjoy.

Techniques:

The message type is a hidden one: "if the looney tunes want these crisps you should too". Nostalgia is also used as the adverts would have grown up with the looney tunes, which would have made the advert more appealing. Humour is also used as near the end of the video we see what is mentioned in the explained section.

Psychological persuasion:

I would say this advert falls into the 'defining the need' category of how an advert uses psychological persuasion, as the advert is secretly saying "you need to help the looney tunes find the pieces before it's too late for Lola Bunny"

Conclusion:

From this information I can tell that nostalgia is quite an impressive tool to use in an advert. Critically I don't think this advert work today with all the feminism as most people would complain that Lola is the stereotypical damsel in distress. It also glamourised violence when the Tasmanian devil took the crisps but left the old woman to be flattened by that roller.

Lloyds bank:

Explain:

A mother and foal travel along the British countryside overcoming all obstacles and in the end meet 
up with a band of horses.

The audience:

The audience would primarily be adults due to the fact they would be more interested in a bank account. It could possibly be catered to children due to the fact there is no speech but an almost a Disney-like story to it.

Techniques:

Hidden messaging: Together we will overcome. This advert is a realistic fictional as the bond between mother and child is strong between all species.

Psychological persuasion:

The relatable tale (single mother and a son going on a journey trying to get to where they need to be) could make single parents transfer to Lloyds bank because it would make them think that they would help out and get you where you need.

Conclusion:

From this information I can tell that a story based advert could be quite effective in getting your point across. It would also help reinforce a family-like quality to the advert. Critically the advert sells the brand well as it's wholesome and family-oriented story is all very relatable among almost everyone and makes the brand more relatable and makes the audience think that they care about families and what they're going through.