Developing a brand

Hello Readers,

Today I have been developing a brand, but to those of you who are unsure this is MY definition of what a brand is:

So I had these things to take into account and start planning for; Name, Colours, Possible mascots and audience.

Names:

For my names I have come up with the following; Partiez, because it would be like a party going on in your mouth. Cannon Bitez, because it's like an explosion of flavour. And lastly Plus 1s, there was no actual reason for this name I just wanted something that sounded both professional and catchy so I was sat down going through various names saying "hey would you like some [insert name here]" (because that is what people would say if this product was real) and Plus 1s just sounded the best.

Logos/concept art:

Partiez:

I wanted there to be a variety of colour, to sort of symbolise the variety of flavours you can get.

Canon Bitez:

I wanted to reinforce the idea of an explosion of flavour, and how better to do that than make it look like the area around the crisp is actually exploding.

Plus 1's:

Seeing as the number one is important, it would only suit the fact that the logo be the number 1 mad of crisps, it could also be the number 1 guy, but for a bit of variety of options for my practice audience.

Colours:

For Parties the colours would be a wide variety of colours in neon form, such as:

 and 

or possibly this pattern:

This is because I want the crisp packet to be almost disco-like, which goes with the brand name.

For Cannon Bites I would want the colours to resemble the same colours seen in an explosion for example:

or possibly:

Because once again I want this to reinforce the idea of an explosion of flavor. and the colors of a typical explosion is red orange and yellow, however the second one is more aesthetically pleasing.

For Plus ones I'm thinking a blue color scheme just because I think it would make it quite unique and it blue is usually associated with calmness. So for a color scheme one of the following could work:

Or Possibly:

These two caught my eye because I thought they were the most natural out of the rest. I think the second option would work better as it's brighter and stands out more.

Mascot:

Partiez' mascot would be called 'the party animal' because everyone knows the saying but there is no actual animal to describe. It would be a range of Exotic animals for example Toucan wings or beak, Possibly a zebra head and hoofs and maybe a tiger's tail. This would make the advert both humorous and memorable.

Plus 1's mascot will just be a guy made of crisps... yes it sounds weird on paper, but in the advert it would make sense as I could possibly do a sort of party entrance where the bouncer is asking where the plus one is and they say right here and the crisp guy shows up.

I could also do just a massive number one with a face, This would make it more memorable I think because people will see the mascot and go "oh they sell plus ones here".

Cannon Bitez mascot would be an actual cannon with a face that shoots out packets of Cannon Bitez. this would give the audience a recognizable character related to the product/brand.

On the other hand I could also have the mascot be a cannon ball with a face, which might  might be an interesting choice, I would do this to sort of reinforce this idea of a more human like feature of the mascot, I think it would also appeal to children who would most likely ask their parents to buy the product for their packed lunches:

Audience:

My audience is definitely children and parents because the children would be most likely the ones eating them and parents because they would be the ones purchasing them.

Advert ideas:

For partiez, my idea is that there are people at this party and one of them is making fun of the crips choice, in which the party animal (shown above) shows up and "shows" him why the crisps are a great choice. this could be in breach of the ASA's guidelines where it glamourises violence, however seeing as there is no actual violence in the advert I presume that it would be alright. If it is in breach i could just get the party animal to do a talking head advert, which I don't think would be in breach of any guidelines.

For Plus 1s, as aforementioned, I could do something along the lines of someone being at a party and someone asks where someone else's plus one is and they either bring up the crisp packet or they point at the Plus 1 man. I might also just do a talking head where the Plus 1 1 is just explaining the product.

For Canon bitez I could do an animated cannon in a field which shoots out the crisp packets which fall into the laps of people having their lunches or in need of a snack. Or as a separate idea I could get the Cannon Biter (cannon ball head) to sing a song about why you should buy the product.

Slogans:

For Partiez I could have;

• Join the party
• For the animals
• Party On!

https://drive.google.com/open?id=11cTH4NJZpcpHRIHZloBpNppIZ6rC-IFM

For Plus 1's I could have;

• Dive in
• Have another 1
• Another way of snackin'.

https://drive.google.com/open?id=11fE9ZVnulY6TFwl1dld0syNdyh98wUsv

For Cannon bitez I could Have;

• Flavour awaits
• Explode your tastebuds
• Dare to taste?

https://drive.google.com/open?id=11hAPd40GqNGtKjpjuXXJmORCg-6-DBTF

Feelings:

I want people to be happy and satisfied by my product which means the actors/advert need to be happy in the advert in order to sort of spread the feeling of happiness.

Farewell for now:

So there are my Ideas for the advert, the reason I did three advert plans is because if one advert didn't test well with the focus group I wanted two to fall back in case the OTHER ones didn't work. Anyway, there are my ideas and so far I think I do have a lot to go onto and have got some very imaginative and quite complex work ahead of me.

Write to you soon...