Audience research

Hello readers,

Today I did my audience research here's what I learnt. Word of warning, this blog references the previous blog 'developing a brand', so to make sure you know what I'm talking about I would open a separate tab and open THAT blog.

1st I asked which of the colour scheme out of the three would look the best this would determine the brand I finally go for due to the set-specific colours to the brand.

As you can see the majority of answers pointed to fiery colour working well and being the one that made the most sense. This means I am going to go with the Cannon Bitez theme, with the slogan: "Flavour Awaits!"

 I then asked what they think about most in regards to purchasing crisps 5 being least important and 1 being the most important:

From the average line price and style seem to be the null point in their selection, colours and name weren't all that important and Flavours seemed to be the most important when selecting crisps.

My next question asked participants what people favoured in terms of flavour:

By a very narrow margin, Ready salted seemed to be the ideal flavour by 1%. Which tells me the flavour shown in the advert shall be ready salted.

Then came the question of price. I asked for a margin between 10p-60p which will be the price for a standard, walker-size, packet of crisps:

From this data I can see that the price will be 45p for a standard pack of crisps.

Then I asked how often they do their shopping to find out what kind of shoppers they are:

From this I learnt that most of the people I asked go 1-2 times a week so they are regular shoppers, meaning hey would have to go to a supermarket to do so meaning that my advert would also have to appeal to supermarkets. For this my idea could change into the actor buying the crisps from a random supermarket and going to eat them, My idea will get better in the future.

The next question asked people what music they listen as to appeal to their interests when selecting the music featured in the advert:

From this data I can tell that classical music would work well so something quite loud/exciting such as Saint saens symphony No. 3: 'Organ' because when the organ starts playing I could use that for when the actor takes the first bite.

The final question was what do you look for in an advert to make you want to buy that product:

From this data I can see that the video has to be funny and things like actions, music and colours aren't that important which means I should spend more time worrying about effects and the overall humour of the script and come back to the others at the end of production at the end.

I also asked for 5 adjective (describing words) for participants to describe themselves with. This seemed to be the question where very few people either had trouble or didn't want to answer. This tells me the package design needs to be quite simple and not overly flashy.

After all of this research I see that I have a lot of things to help me make this brand and I am looking forward to start making this advert.